The Avonlea Jewelers Team

William Baxley | Jeweler

Whether by fate or happenstance, William Baxley’s journey into the jewelry industry began in 2010 when he had the opportunity to study jewelry repair under the tutelage of a renowned local jeweler. From that foundational experience, he developed a passion for the artistry and precision of fine jewelry, and in 2018, he launched Avonlea Jewelers in Lumberton, Texas, with a vision to provide exceptional craftsmanship and service.

William’s commitment to excellence is evident in his extensive education and certifications. He became a Certified Jewelry Professional through the Gemological Institute of America (GIA) and achieved the prestigious title of Master Stone Setter after completing advanced coursework at Stuller Incorporated from 2020 to 2022. In 2020, William earned the designation of American Gem Society (AGS) Registered Jeweler, a testament to his dedication to integrity and skill in the jewelry industry.

William’s creative vision extends beyond the jeweler’s bench. In 2024, he authored his debut novel, The Jeweler’s Secret, a young adult dark fantasy that draws inspiration from his deep understanding of craftsmanship and the transformative power of creation. Set in the mist-shrouded village of Grey Hollow, the story weaves themes of legacy, resilience, and mentorship with atmospheric world-building and morally complex characters.

Through Avonlea Jewelers, William enriches the Lumberton community, partnering with non-profit organizations and the Hardin County Rotary to provide scholarships and host inclusive events. His store stands as a testament to his artistic vision, work ethic, and passion for serving others.

Today, William continues to balance his dual roles as a jeweler and storyteller, crafting both fine jewelry and narratives that resonate with audiences seeking beauty, depth, and meaning.

“I am William Baxley - Welcome to Avonlea, Where Love Meets Luxury”

  

 Britni S. | Assistant Manager

Britni joined the team at Avonlea Jewelers in 2018, not long after the doors were opened. In 2020, she graduated from the Cultured Pearl Association of America as a Certified Pearl Specialist. Britni has trained in laser engraving and in minor jewelry repair to assist our jeweler. Britni is open to learning new techniques to better assist customers in designing the best piece of jewelry to meet their unique desires.

Britni is a loving wife and the proud mother of two amazing children. In her spare time, she enjoys drawing, painting, literature, as well as hunting and camping with her family.

 

 Tara H. | Jewelry Consultant

Tara Hollyfield is currently enrolled at Lamar University, where she is pursuing a degree in Nursing with the goal of becoming a Registered Nurse and eventually working in pediatric orthopedics. Outside of her academic pursuits, Tara is passionate about hunting and fishing, finding unparalleled joy in the tranquility of the woods and the river. She prides herself on her strong work ethic and independence, always striving to master challenges she faces. Tara is outgoing and easily connects with new people, maintaining a positive outlook and believing that each day has the potential for greatness.

Her hobbies are as adventurous as they are unique, encompassing activities such as wrestling wild hogs. Alongside these pursuits, her experience in the jewelry business has been an eye-opening journey, cultivating a newfound appreciation for the elegance and complexity of jewelry. Paramount to Tara's ethos is her commitment to positively influencing those around her, consistently seeking opportunities to uplift others and extend kindness in her interactions.
 
 

 Yasmina G. | Jewelry Consultant

Yasmina is an outdoor enthusiast with a passion for gardening, finding joy and peace in nurturing plants and spending time in nature. She has a natural knack for bringing smiles and laughter to those around her, always keen on brightening someone's day. Yasmina is also a lover of puzzles; enjoying the mental stimulation and challenge they offer. A lifelong soccer aficionado, she has been deeply involved in the sport, transitioning from playing throughout her life to coaching, sharing her love and knowledge of the game with others.
  
 

Tracey B. | Graphic Artist

In 2011, Tracey earned a BFA in Graphic design at Lamar University. She excels in the realm of art and creativity and is responsible for much of the art found around Avonlea Jewelers, from the store’s logo to the paintings that adorn the walls within the establishment. Tracey also occasionally designs and creates sketches for custom jewelry pieces. She attended a course at Stuller Industries where she received formal training in creating jewelry within a Computer Assisted Design (CAD) program. Tracey also enrolled in online courses through the Cultured Pearl Association of America and attained the title of Pearl Specialist. She is responsible for the repair and restringing of pearl or bead jewelry brought into the store. Tracey also helps out around Avonlea in any other capacity required of her.

When Tracey is not working at Avonlea, she is a middle school art teacher, and she enjoys baking, fishing, and playing with all of her many animals.